No matter how you slice it, fundraising is at the core of any successful nonprofit organization. But with so many worthy causes and so many businesses looking to raise money for their endeavors, how can you ensure that your nonprofit stands out in the crowd? Four words: nonprofit social media fundraising.
Sure, most charities already use social media platforms like Facebook, Instagram, TikTok, and X (formerly known as Twitter) to get their message out to their followers and the greater community. But is yours leveraging its social media accounts in the best ways to seek donations and sell more tickets to events?
With the right social media strategy, you can encourage contributions from your target patrons, and your audience will be compelled to share your mission from their accounts and invite new communities to your table! Additionally, the traffic from posting and sharing boosts your media metrics and will undoubtedly drive more people to your webpage to learn more about what you do. Taking advantage of the power of social media fundraising for nonprofits in your campaigns can raise more awareness (and increase donations) than you ever thought possible.
Ready to learn more? Read on for tips and strategies for unlocking the potential of social media charity fundraising.
Social Media Fundraising for Nonprofits Begins with Powerful Messaging
If your social media feeds are like ours, they’re cluttered with ads and posts trying to get you to buy something or contribute to various causes. The stuff you want to see gets buried, and it’s easy enough to scroll on by unless something catches your eye. Your nonprofit needs a strong message and to create a social media presence that grabs attention and makes followers excited to share social media posts and get involved.
When it comes to social media marketing, nonprofits need smart campaigns that engender trust and collaboration. One of the most important marketing practices for charities is to appeal to the emotions of your target audience. By making followers feel, they’ll feel more compelled to donate, pass along your posts, and attend your fundraising events.
Building positive, long-lasting relationships is key to any nonprofit, and personal messaging is often the kickstarter. When supporters feel compelled to tell your story through their own personal experiences, it creates a human and emotional connection with their networks. The interest and motive behind a post from a brand versus a person are distinctly different, and people respond far more strongly to the latter.
Your patrons sharing your story in their own words creates a web of new supporters willing to give and share. From connections with fresh audiences and donors to collaborations with artists and producers– social media presents new opportunities of growth for your team and nonprofit as a whole.
An On-Brand Landing Page Equals More Social Media Followers
Whether a potential follower comes to your nonprofit’s social media channels directly or through one of your social media posts, your main platform page should showcase your organization’s unique essence. With strategic branding, new followers will learn what you stand for and what your goals are, whether you have an upcoming fundraising event, how current followers interact with you, the successes of past campaigns and initiatives, and so much more.
Using your charity’s logo as your profile photo and its name (and location) in the handle are simple and smart ways to promote your brand with every post. Make sure the organization’s bio is up to date and your website and other links work. Your nonprofit mission should also be prominent, as this is the main message that followers see first and foremost.
Linking to Your Nonprofit’s Fundraiser Page in Every Post to Raise More Funds
This advice may be a no-brainer, but the more opportunities you offer for social media followers to donate to your cause, the more donations you will see. Utilizing Facebook and Instagram’s built-in fundraising platforms is of course useful, but you don’t want to fatigue your donors with constant notifications that you’ve “started a fundraiser.” Encouraging followers to promote your charity for their birthday fundraisers can also be rewarding, both for contributions and exposure, but again, people tire of seeing those in their feeds, as well.
The real trick: Working your donation link into everything (or almost everything) you post. You may think that’s just as pushy, but remember: Not everyone sees every post, so every post that has a donation option is one more opportunity to encourage donating. (And, let’s face it: People know charities rely on fundraising to exist.)
So try it: Embed a “donate” button or paste in a link to your donation page—whether it’s your charity’s direct Paypal link or a Ticketstripe event page specifically designed for donations—and reap the benefits of this simple nonprofit social media strategy.
Smart Social Media Campaigns Support Nonprofit Fundraiser Events
Perhaps the most exciting part of social media is seeing your online efforts translate into tangible results, such as watching the notifications for likes, shares, and new followers pour in. Even more rewarding: When you post about your next event and within minutes, ticket sales increase.
Promoting events is a huge part of a well-planned social media fundraising for nonprofits campaign, but making the sale is just as important. For that, you want an easy-to-use, customizable event management platform that saves you money. Ticketstripe lets you design your event landing page and offer unlimited ticket types—including pay-what-you-want and ticket bundles for sponsor tables—at the lowest per-ticket fees for nonprofits and with no membership fees. And, yes, event pages have built-in social sharing tools to encourage purchasers to post to their friends about the great event they’re attending.
Strategic Social Media Partnerships Yield Results for Both Parties
A critical part of social media charity fundraising is exploring the avenues that have paved the way for your past successes while honoring the new. Nonprofits can use social media pages to reach out to donors and organizations that have previously helped to offer new incentives for them to continue their patronage, and look for ways that you can uplift their endeavors as well. By working in tandem with all members of your network, you ensure dynamic results.
Unlock the power of social media fundraising for nonprofits by connecting to new artists, marketing specialists, or vendors who are eager to collaborate online and off, on social media campaigns and in-person events.
We at Ticketstripe have seen firsthand how social media has transfigured the face of events, and we’re thrilled to share its fundraising magic with you and your nonprofits. Feel free to reach out to us with any questions or ideas on how we can join forces.
We can’t wait to see what you do.
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